/* ==========================================================================
   jbullockgroup.com — site stylesheet
   Single shared stylesheet for every page. Extracted from index.html
   2026-07-28 when the site went multi-page.

   Design system source of truth. Where the brand documents and this file
   disagree, THIS FILE WINS (Jeff's call, 2026-07-28) — see
   SEO-PAGE-DISC.md sec.15 and the correction banner in brand/BRAND-ID-DISC.md.

   Fonts are loaded per-page from Google Fonts:
     Figtree 400,500,600,700  ·  Spectral 400,500,400italic
   ========================================================================== */

  :root {
    --font-sans: "Figtree", system-ui, -apple-system, sans-serif;
    --font-serif: "Spectral", Georgia, serif;

    --ground: #2f2b26;
    --ground-deep: #26221e;
    --surface: #3b3630;
    --surface-2: #464038;
    --line: rgba(242, 240, 235, 0.10);
    --line-strong: rgba(242, 240, 235, 0.18);
    --ink: #f2f0eb;
    --muted: #c7c4bd;
    --steel: #7fa8ec;        /* accent text / links on dark — true blue, not periwinkle */
    --steel-strong: #3f6ad4; /* action fills — royal blue, de-purpled */
    --steel-deep: #2050b5;   /* accent text on light cards */
    --silver: #d6d8da;

    /* semantic flashes (mockups only) */
    --em-light: #1f7d51;  --em-dark: #52d296;
    --vi-light: #6d37d8;  --vi-dark: #c0b1fa;
    --am-light: #9a5a10;  --am-dark: #e8a33d;

    /* light cards on the dark ground */
    --card: #faf9f5;
    --card-2: #f0eee7;
    --card-line: rgba(33, 31, 28, 0.11);
    --card-ink: #211f1c;
    --card-muted: #5c5852;

    /* the about band's blue lean — hue-matched to the royal-blue accent family */
    --blue-band: #2a3245;

    --shadow-card: 0 1px 0 rgba(255,255,255,0.05) inset, 0 18px 44px -18px rgba(0,0,0,0.45);
    --radius: 15px;

    /* z-scale */
    --z-nav: 50;
    --z-menu: 40;
  }

  * { box-sizing: border-box; margin: 0; padding: 0; }
  html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
  body {
    font-family: var(--font-sans);
    background-color: var(--ground);
    background-image: radial-gradient(circle, rgba(255,255,255,0.031) 1px, transparent 1px);
    background-size: 32px 32px;
    color: var(--ink);
    line-height: 1.55;
    -webkit-font-smoothing: antialiased;
    text-rendering: optimizeLegibility;
  }
  a { color: inherit; text-decoration: none; }
  ::selection { background: rgba(150, 190, 221, 0.28); }
  img { max-width: 100%; }

  .wrap { width: 100%; max-width: 1080px; margin: 0 auto; padding: 0 24px; }

  h1, h2, h3 { text-wrap: balance; }
  .sec-title {
    font-family: var(--font-sans); font-weight: 700;
    font-size: clamp(28px, 3.8vw, 40px); line-height: 1.12; letter-spacing: -0.02em;
  }
  /* the operator-story section keeps the serif voice */
  .about-copy .sec-title {
    font-family: var(--font-serif); font-weight: 400;
    font-size: clamp(30px, 4.2vw, 44px); letter-spacing: -0.01em;
  }
  /* 62ch clears the longest sub on one line at desktop; `pretty` guards against
     a single word widowing on the last line if copy changes. */
  .sec-sub { color: var(--muted); font-size: 17px; max-width: 62ch; margin-top: 14px; text-wrap: pretty; }
  /* Accent for the one load-bearing word in a heading. Use sparingly:
     the effect comes from scarcity, not from coverage. */
  .hl { color: var(--steel); }
  /* the authority heading's highlighted phrase is editorial emphasis, not a link */
  .about-copy .sec-title .hl { font-style: italic; }
  .eyebrow {
    font-size: 11.5px; font-weight: 600; text-transform: uppercase; letter-spacing: 0.16em;
    color: var(--steel); margin-bottom: 12px;
  }

  /* ============ Nav ============ */
  header.nav {
    position: sticky; top: 0; z-index: var(--z-nav);
    background: rgba(47, 43, 38, 0.85);
    backdrop-filter: saturate(140%) blur(12px);
    -webkit-backdrop-filter: saturate(140%) blur(12px);
    border-bottom: 1px solid var(--line);
  }
  .nav-inner { height: 66px; display: flex; align-items: center; justify-content: space-between; gap: 16px; }
  .brand { display: flex; align-items: center; gap: 10px; min-width: 0; }
  .brand img { width: 30px; height: 30px; object-fit: contain; flex: none; }
  .brand .name { font-weight: 600; font-size: 16.5px; letter-spacing: -0.01em; white-space: nowrap; }
  .brand .desc { color: var(--muted); font-size: 12.5px; white-space: nowrap; }
  .brand .sep { width: 1px; height: 18px; background: var(--line-strong); margin: 0 2px; flex: none; }
  .nav-links { display: flex; align-items: center; gap: 26px; }
  .nav-links a { font-size: 14.5px; color: var(--muted); transition: color .2s; }
  .nav-links a:hover { color: var(--ink); }
  .nav-services { position: relative; }
  .nav-services summary { display: flex; align-items: center; gap: 5px; color: var(--muted); cursor: pointer; font-size: 14.5px; list-style: none; }
  .nav-services summary::-webkit-details-marker { display: none; }
  .nav-services summary::after { content: "⌄"; font-size: 16px; line-height: 1; transition: transform .2s; }
  .nav-services[open] summary { color: var(--ink); }
  .nav-services[open] summary::after { transform: rotate(180deg); }
  .nav-services-menu { position: absolute; z-index: calc(var(--z-nav) + 1); top: calc(100% + 11px); left: -14px; display: grid; gap: 2px; min-width: 194px; padding: 8px; border: 1px solid var(--line-strong); border-radius: 12px; background: var(--surface); box-shadow: 0 16px 28px rgba(0,0,0,.22); }
  .nav-links .nav-services-menu a { padding: 9px 10px; border-radius: 7px; color: var(--muted); white-space: nowrap; }
  .nav-links .nav-services-menu a:hover, .nav-links .nav-services-menu a[aria-current="page"] { color: var(--ink); background: rgba(242,240,235,.06); }
  .nav-cta {
    background: var(--steel-strong); color: #fff; font-size: 14px; font-weight: 500;
    padding: 9px 17px; border-radius: 10px; white-space: nowrap;
    transition: background .2s, transform .15s ease;
  }
  .nav-cta:hover { background: var(--steel-deep); transform: translateY(-1px); }
  .menu-toggle {
    display: none; width: 42px; height: 42px; border: 1px solid var(--line-strong);
    border-radius: 10px; background: rgba(242,240,235,0.05); color: var(--ink);
    align-items: center; justify-content: center; flex-direction: column; gap: 4px; cursor: pointer;
  }
  .menu-toggle span,
  .menu-toggle::before,
  .menu-toggle::after {
    content: ""; display: block; width: 18px; height: 2px;
    background: currentColor; border-radius: 999px;
  }
  .menu-toggle span { margin: 0; }
  .mobile-menu {
    display: none; padding: 4px 0 16px;
  }
  .mobile-menu a {
    display: block; color: var(--muted); font-size: 15px;
    padding: 12px 0; border-top: 1px solid var(--line);
  }
  .mobile-menu a:hover { color: var(--ink); }
  .mobile-services { border-top: 1px solid var(--line); }
  .mobile-services summary { display: flex; align-items: center; justify-content: space-between; padding: 12px 0; color: var(--muted); cursor: pointer; font-size: 15px; list-style: none; }
  .mobile-services summary::-webkit-details-marker { display: none; }
  .mobile-services summary::after { content: "⌄"; font-size: 18px; line-height: 1; transition: transform .2s; }
  .mobile-services[open] summary { color: var(--ink); }
  .mobile-services[open] summary::after { transform: rotate(180deg); }
  .mobile-services-menu { padding: 0 0 5px 14px; }
  .mobile-menu .mobile-services-menu a { padding: 10px 0; }
  .mobile-menu .mobile-cta {
    margin-top: 10px; text-align: center; color: #fff; background: var(--steel-strong);
    border: 0; border-radius: 10px; padding: 12px 14px;
  }

  /* ============ Hero ============ */
  .hero { position: relative; padding: 92px 0 56px; text-align: center; overflow: hidden; }
  .hero-glow {
    position: absolute; top: -370px; left: 50%; transform: translateX(-50%);
    width: min(170vw, 2300px); height: 760px; pointer-events: none;
    background: radial-gradient(ellipse 54% 48% at 50% 32%, rgba(84, 128, 220, 0.34), rgba(56, 96, 196, 0.10) 50%, transparent 66%);
  }
  .hero-inner { position: relative; z-index: 1; }

  .kicker {
    font-family: var(--font-serif); font-style: italic; font-size: 17px;
    color: var(--steel); margin-bottom: 20px;
  }
  .hero h1 {
    font-family: var(--font-sans); font-weight: 700;
    font-size: clamp(36px, 5.8vw, 60px); line-height: 1.06; letter-spacing: -0.025em;
    margin: 0 auto 22px;
  }
  .hero p.sub {
    font-size: clamp(16px, 1.4vw, 18.5px); color: var(--muted);
    max-width: 62ch; margin: 0 auto 32px; line-height: 1.65;
  }
  .hero-cta { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }
  .btn {
    display: inline-flex; align-items: center; gap: 8px; font-size: 15px; font-weight: 500;
    padding: 13px 24px; border-radius: 11px; cursor: pointer; border: 1px solid transparent;
    transition: transform .18s cubic-bezier(.22,1,.36,1), background .2s, border-color .2s;
  }
  .btn-primary { background: var(--steel-strong); color: #fff; box-shadow: 0 6px 20px rgba(63,106,212,0.35); }
  .btn-primary:hover { background: var(--steel-deep); transform: translateY(-2px); box-shadow: 0 10px 28px rgba(63,106,212,0.42); }
  .btn-ghost { background: transparent; color: var(--ink); border-color: var(--line-strong); }
  .btn-ghost:hover { border-color: var(--silver); background: var(--surface); transform: translateY(-2px); }

  /* ============ Windowed mockup ============ */
  .stage { position: relative; max-width: 780px; margin: 60px auto 0; text-align: left; }
  .win {
    background: var(--card); color: var(--card-ink);
    border: 1px solid var(--card-line); border-radius: var(--radius);
    box-shadow: 0 24px 56px -20px rgba(0,0,0,0.55); overflow: hidden;
  }
  .win-side {
    position: absolute; left: -30px; top: 42px; width: 230px; z-index: 1;
    transform: rotate(-2deg);
  }
  .win-main { position: relative; z-index: 2; margin-left: 120px; }
  @media (max-width: 760px) {
    .win-side { display: none; }
    .win-main { margin-left: 0; }
  }
  .win-bar {
    display: flex; align-items: center; gap: 8px; padding: 11px 14px;
    background: var(--card-2); border-bottom: 1px solid var(--card-line);
  }
  .dots { display: flex; gap: 7px; }
  .dot { width: 11px; height: 11px; border-radius: 50%; background: rgba(33,31,28,0.16); }
  .dot.r { background: #ff5f57; } .dot.y { background: #febc2e; } .dot.g { background: #28c840; }
  .win-bar .title { font-size: 12.5px; color: var(--card-muted); margin-left: 6px; }

  .checklist { padding: 14px 16px 18px; font-size: 13px; }
  .checklist .head { font-weight: 600; font-size: 12.5px; margin-bottom: 10px; color: var(--card-ink); }
  .checklist li { list-style: none; display: flex; gap: 8px; align-items: center; padding: 4px 0; color: var(--card-muted); }
  .checklist .tick { color: var(--em-light); font-weight: 600; }
  .checklist .pending { color: var(--am-light); }

  .chat { padding: 22px 24px 18px; font-size: 14.5px; }
  .chat .q {
    display: inline-block; background: var(--card-2); border: 1px solid var(--card-line);
    border-radius: 13px 13px 13px 4px; padding: 10px 14px; margin-bottom: 12px; color: var(--card-ink);
  }
  .chat .srcs { display: flex; gap: 7px; flex-wrap: wrap; margin-bottom: 12px; }
  .chat .src {
    font-size: 12px; color: var(--card-muted); background: var(--card-2);
    border: 1px solid var(--card-line); border-radius: 7px; padding: 3px 9px;
  }
  .chat .src.c-b { background: rgba(63,106,212,0.08); border-color: rgba(63,106,212,0.28); color: var(--steel-deep); }
  .chat .src.c-g { background: rgba(31,125,81,0.08); border-color: rgba(31,125,81,0.30); color: var(--em-light); }
  .chat .src.c-v { background: rgba(109,55,216,0.08); border-color: rgba(109,55,216,0.28); color: var(--vi-light); }
  .chat .src.c-y { background: rgba(181,137,17,0.11); border-color: rgba(154,90,16,0.32); color: #795300; }
  .chat .src.c-p { background: rgba(190,63,105,0.09); border-color: rgba(154,49,85,0.30); color: #923251; }
  .chat .a {
    background: rgba(76, 98, 216, 0.10); border: 1px solid rgba(76, 98, 216, 0.28);
    border-radius: 13px 13px 4px 13px; padding: 12px 15px; color: var(--card-ink); line-height: 1.6;
  }
  .chat .a b { color: var(--steel-deep); font-weight: 600; }
  .win-foot {
    border-top: 1px solid var(--card-line); padding: 11px 24px; font-size: 13px;
    color: var(--card-muted); background: var(--card-2);
  }
  .win-foot b { color: var(--steel-deep); font-weight: 600; }

  /* ============ Sections ============ */
  .band { padding: 92px 0; }
  #work + #process { padding-top: 72px; }
  .band.tint { background: var(--ground-deep); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
  .band.blue { background: var(--blue-band); border-top: 1px solid rgba(127,168,236,0.10); border-bottom: 1px solid rgba(127,168,236,0.10); }
  .pricing-band { background: var(--ground-deep); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }

  /* ============ What I do ============ */
  .cards3 { display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); gap: 20px; margin-top: 44px; }
  .card {
    background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius);
    padding: 26px; box-shadow: var(--shadow-card);
    transition: transform .25s cubic-bezier(.22,1,.36,1), border-color .25s;
  }
  .card:hover { transform: translateY(-4px); border-color: var(--line-strong); }
  .card h3 { font-size: 19px; font-weight: 600; letter-spacing: -0.01em; margin: 0 0 16px; }
  .card h3 .kw { display: block; font-size: 14px; font-weight: 500; color: var(--muted); letter-spacing: 0; margin-top: 3px; }
  .card > p { color: var(--muted); font-size: 15px; line-height: 1.6; }
  .card .card-link { display: inline-block; margin-top: 12px; font-size: 14px; line-height: 1.45; }
  @media (min-width: 901px) {
    .cards3 .card { display: flex; flex-direction: column; }
    .cards3 .card .card-link { margin-top: auto; padding-top: 12px; }
  }

  .mock { border: 1px solid var(--line); border-radius: 11px; background: var(--ground-deep); padding: 14px; margin-bottom: 18px; }

  /* mock: found */
  /* mock: AI visibility by platform — no dates, so it never goes stale */
  .mvis .cap {
    display: flex; align-items: baseline; justify-content: space-between; gap: 10px;
    font-size: 11.5px; color: var(--muted); margin-bottom: 11px;
  }
  .mvis .cap em { font-style: normal; color: var(--em-dark); font-weight: 600; letter-spacing: .04em; }
  .mvis .row { display: flex; align-items: center; gap: 10px; padding: 3.5px 0; font-size: 11.5px; color: var(--muted); }
  .mvis .lbl { flex: none; width: 74px; }
  .mvis .bar { flex: 1; height: 7px; border-radius: 5px; background: var(--surface-2); overflow: hidden; }
  .mvis .bar i { display: block; height: 100%; border-radius: 5px; background: linear-gradient(90deg, var(--steel-deep), var(--steel-strong)); }
  .mvis .pct { flex: none; width: 30px; text-align: right; font-variant-numeric: tabular-nums; color: var(--silver); }
  .mvis .row:first-of-type .bar i { background: linear-gradient(90deg, #2a9d6e, var(--em-dark)); }
  .mvis .row:first-of-type .pct { color: var(--em-dark); }

  /* mock: morning operations brief */
  .mbrief { padding: 11px 13px 10px; }
  .mbrief .brief-head {
    display: flex; align-items: baseline; justify-content: space-between; gap: 10px;
    margin-bottom: 5px; font-size: 11.5px; color: var(--silver);
  }
  .mbrief .brief-head em { font-style: normal; color: var(--em-dark); font-weight: 600; letter-spacing: .04em; }
  .mbrief .brief-item {
    display: flex; align-items: center; gap: 9px; padding: 6px 0;
    border-top: 1px solid var(--line); color: var(--muted); font-size: 11.5px;
  }
  .mbrief .brief-badge {
    display: inline-flex; align-items: center; justify-content: center; flex: none;
    width: 22px; height: 20px; border: 1px solid var(--line); border-radius: 6px;
    font-size: 10.5px; font-weight: 600; font-variant-numeric: tabular-nums;
  }
  .mbrief .brief-badge.c-a { background: rgba(232,163,61,0.10); border-color: rgba(232,163,61,0.30); color: var(--am-dark); }
  .mbrief .brief-badge.c-b { background: rgba(127,168,236,0.10); border-color: rgba(127,168,236,0.30); color: var(--steel); }
  .mbrief .brief-badge.c-g { background: rgba(82,210,150,0.10); border-color: rgba(82,210,150,0.30); color: var(--em-dark); }
  .mbrief .brief-action {
    display: flex; align-items: center; gap: 7px; padding-top: 7px;
    border-top: 1px solid var(--line); color: var(--steel); font-size: 11.5px; font-weight: 500;
  }
  .mbrief .brief-mail {
    display: inline-flex; align-items: center; justify-content: center; flex: none;
    width: 16px; height: 16px; color: var(--silver);
  }
  .mbrief .brief-mail svg {
    display: block; width: 15px; height: 15px; fill: none; stroke: currentColor; stroke-width: 1.8;
    stroke-linecap: round; stroke-linejoin: round;
  }

  /* mock: AI concierge */
  .mconcierge { padding: 10px 12px 9px; }
  .concierge-map {
    position: relative; display: grid; grid-template-columns: 1fr 64px 1fr;
    grid-template-rows: 34px 72px 40px; align-items: center; min-height: 146px;
  }
  .concierge-map .link { position: absolute; z-index: 0; opacity: .7; }
  .concierge-map .link.horizontal { left: 18%; right: 18%; top: 70px; border-top: 1px solid rgba(127,168,236,0.35); }
  .concierge-map .link.vertical-top { top: 28px; height: 14px; left: 50%; border-left: 1px solid rgba(127,168,236,0.35); }
  .concierge-map .link.vertical-bottom { top: 98px; height: 15px; left: 50%; border-left: 1px solid rgba(127,168,236,0.35); }
  .concierge-mode, .concierge-work, .concierge-core { position: relative; z-index: 1; justify-self: center; }
  .concierge-mode {
    display: inline-flex; align-items: center; gap: 5px; padding: 5px 7px;
    border: 1px solid var(--line); border-radius: 8px; background: var(--surface-2);
    color: var(--muted); font-size: 10.5px; font-weight: 500;
  }
  .concierge-mode svg, .concierge-work svg {
    width: 15px; height: 15px; fill: none; stroke: currentColor; stroke-width: 1.7;
    stroke-linecap: round; stroke-linejoin: round;
  }
  .concierge-mode.one { grid-column: 2; grid-row: 1; color: var(--steel); }
  .concierge-mode.team { grid-column: 1; grid-row: 2; color: var(--vi-dark); }
  .concierge-mode.monthly { grid-column: 3; grid-row: 2; color: var(--em-dark); }
  .concierge-core {
    grid-column: 2; grid-row: 2; display: flex; flex-direction: column; align-items: center; justify-content: center;
    width: 58px; height: 58px; border: 1px solid rgba(127,168,236,0.42); border-radius: 50%;
    background: #30394c; box-shadow: 0 0 0 5px rgba(127,168,236,0.06); color: var(--steel);
  }
  .concierge-core strong { font-size: 13px; line-height: 1; }
  .concierge-core span { margin-top: 4px; color: var(--silver); font-size: 8.5px; white-space: nowrap; }
  .concierge-work {
    grid-column: 2; grid-row: 3; display: inline-flex; align-items: center; gap: 5px;
    padding: 4px 7px; border: 1px solid rgba(232,163,61,0.26); border-radius: 8px;
    background: rgba(232,163,61,0.08); color: var(--am-dark); font-size: 9.5px; white-space: nowrap;
  }
  .concierge-foot { padding-top: 7px; border-top: 1px solid var(--line); color: var(--muted); font-size: 10.5px; text-align: center; }

  /* ============ Plain-English accordion ============ */
  /* Native <details> so every answer ships in the HTML: crawlable, quotable by
     AI answer engines, and keyboard-operable with no JS. */
  .faq { margin-top: 40px; border-top: 1px solid var(--line); }
  .faq details { border-bottom: 1px solid var(--line); }
  .faq summary {
    list-style: none; cursor: pointer; position: relative;
    padding: 20px 46px 20px 0;
    font-size: 17px; font-weight: 600; letter-spacing: -0.01em; color: var(--ink);
    transition: color .2s;
  }
  .faq summary::-webkit-details-marker { display: none; }
  .faq summary:hover { color: var(--steel); }
  .faq summary::after {
    content: ""; position: absolute; right: 10px; top: 50%;
    width: 9px; height: 9px;
    border-right: 2px solid var(--steel); border-bottom: 2px solid var(--steel);
    transform: translateY(-70%) rotate(45deg); transition: transform .25s ease;
  }
  .faq details[open] summary::after { transform: translateY(-25%) rotate(-135deg); }
  /* rows span the full container; the prose stays at a readable measure */
  .faq .ans { padding: 0 46px 24px 0; max-width: 68ch; color: var(--muted); font-size: 15.5px; line-height: 1.7; }
  .faq .ans b { color: var(--ink); font-weight: 600; }
  .faq .ans p + p { margin-top: 12px; }

  /* ============ About ============ */
  .about-grid { display: grid; grid-template-columns: 1.25fr 0.75fr; gap: 56px; align-items: center; }
  .about-copy p { color: var(--muted); font-size: 16.5px; line-height: 1.7; margin-top: 18px; max-width: 60ch; }
  .about-copy .creds {
    margin-top: 26px; font-size: 13.5px; color: var(--silver); line-height: 1.9;
  }
  .about-copy .creds span { white-space: nowrap; }
  .about-copy .creds .dotsep { color: var(--muted); margin: 0 7px; }
  .quote {
    margin-top: 18px; max-width: 60ch;
    font-family: var(--font-serif); font-size: 18px; font-style: italic; font-weight: 400;
    line-height: 1.7; color: var(--steel);
  }
  .photo {
    width: 90%; aspect-ratio: 2 / 3; margin-left: auto; border-radius: var(--radius);
    /* Photo as a CSS background (not an image element): no right-click
       "Save image", no drag-to-new-tab, no "Open image in new tab". */
    background:
      linear-gradient(180deg, rgba(127,168,236,0.10), rgba(0,0,0,0.25)),
      url('../jb-profile.jpg');
    background-size: cover;
    background-position: center;
    background-repeat: no-repeat;
    border: 1px solid var(--line-strong);
    box-shadow: var(--shadow-card);
  }

  /* ============ Working together ============ */
  .process-layout { display: grid; grid-template-columns: minmax(260px, .72fr) minmax(0, 1.28fr); gap: clamp(42px, 7vw, 92px); align-items: start; }
  .process-intro { padding-top: 18px; }
  .process-intro .sec-title { max-width: 14ch; }
  .process-intro .sec-sub { max-width: 44ch; margin-top: 22px; }
  .process-free {
    display: block; max-width: 42ch; margin-top: 30px; padding-top: 20px;
    border-top: 1px solid var(--line-strong); color: var(--muted);
  }
  .process-free strong { display: block; margin-bottom: 5px; color: var(--steel); font-size: 15px; }
  .process-free span { font-size: 14px; line-height: 1.55; }
  .process-free:hover strong { color: var(--ink); }

  .engagement-sheet {
    overflow: hidden; border: 1px solid rgba(199,196,189,.5); border-radius: 16px;
    background: var(--card); color: var(--card-ink); box-shadow: 0 28px 68px -28px rgba(0,0,0,.62);
  }
  .engagement-head {
    display: flex; align-items: center; justify-content: space-between; gap: 18px;
    padding: 16px 24px; border-bottom: 1px solid rgba(33,31,28,.16); background: var(--card-2);
    color: var(--card-muted); font-size: 11px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase;
  }
  .engagement-head strong { color: var(--steel-deep); }
  .engagement-section { padding: 20px 24px; }
  .engagement-label { margin-bottom: 8px; color: var(--steel-deep); font-size: 10.5px; font-weight: 700; letter-spacing: .13em; text-transform: uppercase; }
  .engagement-line {
    display: grid; grid-template-columns: 1fr auto; gap: 20px; align-items: start;
    padding: 12px 0; border-top: 1px solid rgba(33,31,28,.11);
  }
  .engagement-line:first-of-type { border-top: 0; }
  .engagement-line div > strong { display: block; font-size: 15px; }
  .engagement-line div > span { display: block; margin-top: 4px; color: var(--card-muted); font-size: 12.5px; line-height: 1.45; }
  .engagement-line > b { color: var(--card-ink); font-size: 12.5px; white-space: nowrap; }

  .assessment-grid { display: grid; grid-template-columns: 1fr 1fr; border-top: 1px solid rgba(33,31,28,.11); border-bottom: 1px solid rgba(33,31,28,.11); }
  .assessment-item { padding: 16px 20px 16px 0; }
  .assessment-item + .assessment-item { position: relative; padding-left: 20px; padding-right: 0; }
  .assessment-title { display: flex; align-items: flex-start; justify-content: space-between; gap: 12px; }
  .assessment-title strong { max-width: 17ch; font-size: 14.5px; line-height: 1.25; }
  .assessment-title b { color: var(--steel-deep); font-size: 17px; white-space: nowrap; }
  .assessment-item p { margin-top: 8px; color: var(--card-muted); font-size: 12.5px; line-height: 1.48; }

  .engagement-offers { display: grid; grid-template-columns: 1fr 1fr; }
  .engagement-offer { padding: 16px 20px 0 0; }
  .engagement-offer + .engagement-offer { position: relative; padding-right: 0; padding-left: 20px; }
  .assessment-item + .assessment-item::before, .engagement-offer + .engagement-offer::before {
    content: ""; position: absolute; top: 16px; bottom: 16px; left: 0; width: 1px; background: rgba(33,31,28,.11);
  }
  .engagement-offer > span { display: block; color: var(--card-muted); font-size: 10.5px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; }
  .engagement-offer > strong { display: block; margin-top: 6px; color: var(--steel-deep); font-size: 19px; }
  .engagement-offer p { margin-top: 7px; color: var(--card-muted); font-size: 12.5px; line-height: 1.48; }
  .engagement-concierge { grid-column: 1 / -1; margin-top: 16px; padding-top: 15px; border-top: 1px solid rgba(33,31,28,.11); }
  .engagement-concierge > span { display: block; color: var(--card-muted); font-size: 10.5px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; }
  .engagement-concierge > strong { display: block; margin-top: 6px; color: var(--steel-deep); font-size: 19px; }
  .engagement-concierge p { max-width: 58ch; margin-top: 7px; color: var(--card-muted); font-size: 12.5px; line-height: 1.48; }
  .engagement-credit { padding: 16px 24px; background: rgba(63,106,212,.08); color: var(--card-muted); font-size: 12.5px; line-height: 1.5; }
  .engagement-credit strong { color: var(--steel-deep); }

  @media (max-width: 900px) {
    .process-layout { grid-template-columns: 1fr; gap: 34px; }
    .process-intro { padding-top: 0; }
    .process-intro .sec-title { max-width: 20ch; }
    .process-intro .sec-sub, .process-free { max-width: 60ch; }
  }
  @media (max-width: 580px) {
    .engagement-head, .engagement-section, .engagement-credit { padding-left: 18px; padding-right: 18px; }
    .engagement-line { grid-template-columns: 1fr; gap: 6px; }
    .assessment-grid, .engagement-offers { grid-template-columns: 1fr; }
    .engagement-offers { margin-top: 15px; }
    .assessment-item { padding: 15px 0; }
    .assessment-item + .assessment-item { padding: 15px 0; border-top: 1px solid rgba(33,31,28,.11); }
    .engagement-offer { padding: 0; }
    .engagement-offer + .engagement-offer { margin-top: 15px; padding: 15px 0 0; border-top: 1px solid rgba(33,31,28,.11); }
    .engagement-concierge { margin-top: 15px; padding-top: 15px; }
    .assessment-item + .assessment-item::before, .engagement-offer + .engagement-offer::before { display: none; }
  }

  /* ============ Analyze / Build / Teach ============ */
  /* Continues straight out of "How it works", so the seam is tighter than a normal band. */
  #work { padding-top: 72px; }
  .tri { display: grid; grid-template-columns: repeat(auto-fit, minmax(300px, 1fr)); gap: 20px; margin-top: 44px; }
  .bt {
    display: flex; flex-direction: column;
    background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius);
    overflow: hidden; box-shadow: var(--shadow-card);
  }
  /* Photo as a CSS background (not an <img>): no right-click save, no drag-out. */
  .bt .media {
    aspect-ratio: 3 / 2; border-bottom: 1px solid var(--line);
    background-color: var(--ground-deep); background-size: cover; background-repeat: no-repeat;
  }
  /* Source art is exactly 3:2 (1000x667), matching the well, so nothing is cropped.
     Screenshots get no overlay tint — they need to stay crisp and legible. */
  .bt .media.analyze { background-image: url('../geo-visibility.jpg'); background-position: center; }
  .bt .media.build   { background-image: url('../n8n-workflow.jpg');   background-position: center; }
  .bt .media.teach {
    background-image: linear-gradient(180deg, rgba(127,168,236,0.08), rgba(0,0,0,0.28)),
                      url('../jbg-teach.jpg');
    background-position: 50% 24%;
  }
  .bt .media.slot {
    display: grid; place-items: center; text-align: center; padding: 20px;
    background-image: repeating-linear-gradient(135deg, rgba(242,240,235,.028) 0 12px, transparent 12px 24px);
  }
  .bt .media.slot span {
    font-size: 11px; text-transform: uppercase; letter-spacing: .16em; color: var(--muted);
    border: 1px dashed var(--line-strong); border-radius: 9px; padding: 10px 14px;
  }
  .bt .bt-caption {
    margin: 0; padding: 10px 18px 0;
    font-size: 12.5px; font-weight: 400; line-height: 1.4; text-align: center;
    color: var(--muted);
  }
  .bt .bt-caption + .body { padding-top: 18px; }
  .bt .body { padding: 24px 26px 26px; }
  .bt .bt-lbl {
    font-size: 11.5px; font-weight: 600; text-transform: uppercase; letter-spacing: .16em;
    color: var(--steel); margin-bottom: 10px;
  }
  .bt h3 { font-size: 19px; font-weight: 600; letter-spacing: -0.01em; margin-bottom: 9px; }
  .bt p { color: var(--muted); font-size: 15px; line-height: 1.65; }
  .bt .cap { margin-top: 14px; font-size: 12.5px; color: var(--muted); opacity: .85; }
  .evidence-strip {
    max-width: 68ch; margin: 44px auto 0; padding: 24px 0;
    border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); text-align: center;
  }
  .evidence-proof { color: var(--ink); font-family: var(--font-serif); font-size: 21px; line-height: 1.45; }
  .evidence-proof strong { color: var(--steel); font-weight: 500; }
  .evidence-strip .text-link { margin-top: 10px; }
  .client-quote {
    max-width: 68ch; margin: 44px auto 0; padding: 24px 0;
    border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); text-align: center;
  }
  .client-quote figcaption { color: var(--muted); font-size: 12.5px; line-height: 1.5; }
  .client-quote blockquote { margin-top: 11px; color: var(--ink); font-family: var(--font-serif); font-size: 21px; font-style: italic; line-height: 1.45; }
  @media (max-width: 760px) { .tri { grid-template-columns: 1fr; } }
  @media (max-width: 640px) { #work { padding-top: 56px; } }

  /* ============ Free audit — the SECONDARY ask ============ */
  /* Deliberately quieter than the closing call section below it: dark surface
     instead of a light panel, one column, ghost submit. The visitor should be
     able to tell which ask is primary without reading a word. */
  .audit-wrap { max-width: 640px; margin: 38px auto 0; }
  .audit-form { display: grid; gap: 22px; }
  .audit-fields { min-width: 0; }
  .panel {
    background: #e6e5e1; color: var(--card-ink);
    border: 1px solid var(--card-line); border-radius: var(--radius);
    padding: 28px; box-shadow: 0 20px 48px -22px rgba(0,0,0,0.5);
  }
  .panel.quiet {
    background: var(--surface); color: var(--ink);
    border-color: var(--line); box-shadow: var(--shadow-card);
    padding: 26px;
  }

  form .field { margin-bottom: 18px; }
  form .row2 { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
  label.lbl { display: block; font-size: 13.5px; font-weight: 500; margin-bottom: 7px; }
  /* second line under a label: says what a good answer looks like, so the
     visitor doesn't have to guess at the format. */
  /* default is the light .panel; .quiet flips it for the dark surface, same
     convention as .form-note below. --muted on #e6e5e1 is ~1.4:1 and unreadable. */
  .lbl .hint { display: block; margin-top: 4px; font-weight: 400; font-size: 12.5px; line-height: 1.5; color: var(--card-muted); }
  .quiet .lbl .hint { color: var(--muted); }
  .inp {
    width: 100%; font-family: inherit; font-size: 14.5px; color: var(--card-ink);
    background: #fff; border: 1px solid rgba(33,31,28,0.20); border-radius: 10px; padding: 12px 14px;
    transition: border-color .2s, box-shadow .2s;
  }
  .inp::placeholder { color: #6e6a63; }
  .inp:focus { outline: none; border-color: var(--steel-strong); box-shadow: 0 0 0 3px rgba(63,106,212,0.18); }
  textarea.inp { resize: vertical; min-height: 110px; }
  .submit-btn { width: 100%; justify-content: center; font-size: 15px; padding: 14px; }
  .form-note { margin-top: 12px; font-size: 13px; color: var(--card-muted); text-align: center; }
  .quiet .form-note { color: var(--muted); }

  /* the two report choices, on the dark surface */
  .report-options { border: 0; padding: 0; margin: 0 0 18px; display: grid; gap: 10px; }
  @media (min-width: 560px) { .report-options { grid-template-columns: 1fr 1fr; } }
  .report-options legend { margin-bottom: 4px; grid-column: 1 / -1; }
  .report-option {
    display: grid; grid-template-columns: auto 1fr; gap: 10px; align-items: start;
    padding: 12px 13px; border: 1px solid var(--line); border-radius: 10px;
    background: var(--ground-deep); cursor: pointer;
    transition: border-color .2s, background .2s;
  }
  .report-option:hover { border-color: var(--line-strong); }
  .report-option:has(input:checked) { border-color: rgba(127,168,236,0.45); background: rgba(127,168,236,0.07); }
  .report-option input { margin-top: 3px; accent-color: var(--steel-strong); }
  .report-option strong { display: block; font-size: 13.5px; font-weight: 600; color: var(--ink); }
  .report-option span { display: block; margin-top: 3px; font-size: 12.5px; line-height: 1.4; color: var(--muted); }
  .form-guard { margin-top: 14px; font-size: 12px; line-height: 1.5; color: var(--muted); text-align: center; }
  .form-guard a { color: var(--steel); text-decoration: underline; text-underline-offset: 2px; }

  /* ============ Closing call — the PRIMARY ask ============ */
  /* Bookends the hero: same glow, same light windowed artifact. This is the
     last thing on the page because it is the conversion that matters. */
  .close { position: relative; overflow: hidden; padding-bottom: 100px; }
  /* mirrors the hero glow: that one blooms down from the top, this one blooms
     up from the bottom. Anchored at bottom:0 so it can never extend the box. */
  .close-glow {
    position: absolute; bottom: 0; left: 50%; transform: translateX(-50%);
    width: min(170vw, 2300px); height: min(680px, 100%); pointer-events: none;
    background: radial-gradient(ellipse 54% 62% at 50% 100%, rgba(84, 128, 220, 0.30), rgba(56, 96, 196, 0.09) 52%, transparent 72%);
  }
  .close-inner { position: relative; z-index: 1; }
  .close-grid {
    display: grid; grid-template-columns: 0.95fr 1.05fr; gap: 34px;
    align-items: center; margin-top: 46px;
  }
  .call-copy h3 { font-size: 20px; font-weight: 600; letter-spacing: -0.01em; margin-bottom: 18px; }
  .beats { display: grid; gap: 14px; }
  /* dot in column 1, label and detail stacked in column 2 */
  .beats li { list-style: none; display: grid; grid-template-columns: 7px 1fr; column-gap: 14px; }
  .beats li::before {
    content: ""; grid-column: 1; grid-row: 1; align-self: start;
    width: 7px; height: 7px; border-radius: 50%; margin-top: 0.55em;
    background: var(--steel); box-shadow: 0 0 0 4px rgba(127,168,236,0.14);
  }
  .beats b { grid-column: 2; font-size: 15.5px; font-weight: 600; color: var(--ink); }
  .beats span { grid-column: 2; margin-top: 3px; font-size: 14.5px; line-height: 1.6; color: var(--muted); }
  .close-cta { display: flex; gap: 13px; flex-wrap: wrap; margin-top: 28px; }
  .close-note { margin-top: 16px; font-size: 13.5px; color: var(--muted); }
  @media (max-width: 860px) {
    .close-grid { grid-template-columns: 1fr; gap: 30px; }
    .close { padding-bottom: 78px; }
  }

  /* the email artifact, as a code window */
  .pcode { padding: 0; overflow: hidden; background: var(--card); }
  .pcode .code-body {
    display: grid; grid-template-columns: 42px 1fr;
    font-family: ui-monospace, "SF Mono", "JetBrains Mono", Menlo, monospace;
    font-size: 13px; line-height: 1.95; padding: 14px 0;
  }
  .pcode .ln { white-space: pre-line; text-align: right; padding-right: 12px; color: rgba(33,31,28,0.35); user-select: none; }
  .pcode .src { white-space: pre; overflow-x: auto; padding-right: 18px; color: var(--card-ink); }
  .pcode .cm { color: #6e6a62; font-style: italic; }
  .pcode .pr { color: var(--steel-deep); }
  .pcode .st { color: var(--em-light); }
  .pcode a.mail { color: var(--steel-deep); border-bottom: 1px solid rgba(32,80,181,0.35); }
  .pcode a.mail:hover { border-color: var(--steel-deep); }
  .pcode .win-bar { padding: 12px 15px; }
  .pcode .win-foot { padding: 11px 18px; }

  /* ============ Footer ============ */
  footer.ft { background: var(--ground); border-top: 1px solid var(--line); padding: 44px 0; }
  .ft-inner { display: flex; justify-content: space-between; align-items: center; gap: 28px; flex-wrap: wrap; }
  .ft-name { font-weight: 600; font-size: 15.5px; }
  .ft-tag { color: var(--muted); font-size: 13px; margin-top: 3px; }
  .ft-nav { display: flex; gap: 24px; flex-wrap: wrap; }
  .ft-nav a { color: var(--muted); font-size: 14px; transition: color .2s; }
  .ft-nav a:hover { color: var(--ink); }
  .ft-right { text-align: right; color: var(--muted); font-size: 13px; line-height: 1.8; }
  .ft-right a { color: var(--silver); }
  .ft-right a:hover { color: var(--steel); }
  @media (max-width: 760px) { .ft-right { text-align: left; } }

  /* ============ Reveal ============ */
  .js .reveal { opacity: 0; transform: translateY(20px); transition: opacity .7s cubic-bezier(.22,1,.36,1), transform .7s cubic-bezier(.22,1,.36,1); }
  .js .reveal.in { opacity: 1; transform: none; }
  @media (prefers-reduced-motion: reduce) {
    .js .reveal { opacity: 1; transform: none; transition: none; }
    html { scroll-behavior: auto; }
    .btn, .nav-cta, .card, .faq summary, .faq summary::after { transition: none; }
  }

  /* focus visibility */
  a:focus-visible, button:focus-visible, .inp:focus-visible, summary:focus-visible {
    outline: 2px solid var(--steel); outline-offset: 2px;
  }

  /* ============ Responsive ============ */
  @media (max-width: 900px) {
    .about-grid { grid-template-columns: 1fr; gap: 36px; }
    .photo { max-width: 380px; margin-inline: auto; }
    .audit-form { grid-template-columns: 1fr; }
  }
  @media (max-width: 640px) {
    .nav-links { display: none; }
    .brand { flex: none; }
    .brand .desc, .brand .sep { display: none; }
    .nav-inner { gap: 8px; }
    .nav-cta { display: none; }
    .menu-toggle { display: flex; }
    .mobile-menu:not([hidden]) { display: block; }
    .band { padding: 68px 0; }
    .hero { padding: 68px 0 48px; }
    form .row2 { grid-template-columns: 1fr; }
  }

  /* ============ Asheville SEO page ============ */
  .skip-link {
    position: fixed; z-index: calc(var(--z-nav) + 1); left: 16px; top: 12px;
    transform: translateY(-160%); padding: 10px 14px; border-radius: 8px;
    background: var(--card); color: var(--card-ink); font-weight: 600;
    transition: transform .18s ease;
  }
  .skip-link:focus { transform: translateY(0); outline: 2px solid var(--steel); outline-offset: 2px; }
  .nav-links a[aria-current="page"] { color: var(--ink); font-weight: 600; }

  .seo-hero { padding-bottom: clamp(72px, 9vw, 118px); }
  .seo-hero h1 { max-width: 16ch; }
  .seo-hero-line {
    max-width: 31ch; margin: 0 auto 24px; font-family: var(--font-serif);
    font-size: clamp(21px, 2.3vw, 29px); line-height: 1.27; color: var(--ink); font-style: italic;
  }
  .seo-definitions {
    max-width: 760px; margin: 0 auto 34px; padding: 18px 0;
    display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; text-align: left;
    border-top: 1px solid var(--line); border-bottom: 1px solid var(--line);
  }
  .seo-definitions p { color: var(--muted); font-size: 14.5px; line-height: 1.6; }
  .seo-definitions b { color: var(--ink); font-weight: 600; }
  .seo-local-bridge { max-width: 700px; margin: 0 auto 34px; }
  .seo-local-bridge .sec-title { max-width: 24ch; margin: 0 auto; }
  .seo-local-bridge p { max-width: 60ch; margin: 14px auto 0; color: var(--muted); font-size: 16px; line-height: 1.65; }
  .seo-section-heading { max-width: 720px; }

  .seo-audiences { overflow: hidden; }
  .seo-audiences .sec-sub { color: var(--silver); }
  .seo-audience-intro { display: grid; grid-template-columns: minmax(0, .9fr) minmax(340px, 1.1fr); gap: clamp(32px, 6vw, 82px); align-items: end; }
  .audience-figure { margin: 0; border: 1px solid rgba(242,240,235,.18); background: var(--ground-deep); }
  .audience-figure img { display: block; width: 100%; height: auto; }
  .audience-list { margin: 50px 0 0; padding: 0; list-style: none; border-top: 1px solid rgba(242,240,235,0.18); }
  .audience-list li {
    display: grid; grid-template-columns: minmax(60px, .3fr) 1fr 1.5fr; gap: 22px;
    align-items: baseline; padding: 22px 0; border-bottom: 1px solid rgba(242,240,235,0.18);
  }
  .audience-list span { font-family: var(--font-serif); color: var(--steel); font-size: 15px; }
  .audience-list li > div { grid-column: 2 / -1; display: grid; grid-template-columns: .75fr 1.5fr; gap: 22px; align-items: baseline; }
  .audience-list h3 { font-size: 18px; font-weight: 600; letter-spacing: -0.01em; }
  .audience-list p { color: var(--silver); font-size: 15.5px; line-height: 1.55; }
  .audience-close { max-width: 54ch; margin-top: 28px; color: var(--ink); font-size: 17px; line-height: 1.65; }

  .analysis-intro { max-width: 720px; }
  .analysis-note { margin-top: 20px; color: var(--steel); font-weight: 500; }
  .dashboard-figure { max-width: 1000px; margin: 52px auto 0; }
  .dashboard-window { box-shadow: 0 28px 68px -28px rgba(0,0,0,.72); }
  .dashboard-window img { display: block; width: 100%; height: auto; }
  .dashboard-figure figcaption { max-width: 70ch; margin: 14px auto 0; color: var(--muted); text-align: center; font-size: 13.5px; line-height: 1.55; }

  .visibility-system {
    position: relative; display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(22px, 3vw, 44px);
    margin-top: 40px; padding: 10px 0 28px; border-bottom: 1px solid var(--line);
  }
  .visibility-tier { position: relative; padding-top: 18px; border-top: 1px solid var(--line-strong); }
  .visibility-tier::before { content: ''; position: absolute; top: -5px; left: 0; width: 9px; height: 9px; border-radius: 50%; background: var(--steel); box-shadow: 0 0 0 5px var(--ground-deep); }
  .tier-seo { margin-top: 76px; }
  .tier-aeo { margin-top: 38px; }
  .visibility-tier h3 { font-size: clamp(23px, 2.4vw, 31px); line-height: 1.05; letter-spacing: -0.025em; }
  .tier-label { color: var(--steel); font-size: 11.5px; font-weight: 600; letter-spacing: .16em; text-transform: uppercase; }
  .tier-question { margin-top: 16px; color: var(--ink); font-family: var(--font-serif); font-size: 19px; font-style: italic; line-height: 1.3; }
  .visibility-tier > p:last-of-type { margin-top: 13px; color: var(--muted); font-size: 15px; line-height: 1.62; }
  .identity-thread { grid-column: 1 / -1; max-width: 62ch; margin-top: 10px; color: var(--muted); font-size: 14.5px; line-height: 1.6; }
  .identity-thread span { color: var(--ink); font-weight: 600; }
  .coverage-list { margin-top: 44px; border-top: 1px solid var(--line); }
  .coverage-list article { display: grid; grid-template-columns: minmax(220px, .75fr) 1.35fr; gap: 32px; padding: 24px 0; border-bottom: 1px solid var(--line); }
  .coverage-list h3 { font-size: 18px; line-height: 1.25; letter-spacing: -0.01em; }
  .coverage-list p { max-width: 54ch; color: var(--muted); font-size: 16px; line-height: 1.65; }
  .scope-note { max-width: 68ch; margin-top: 24px; color: var(--muted); font-size: 14.5px; line-height: 1.65; }

  .evidence-layout { display: grid; grid-template-columns: minmax(280px, .85fr) 1.15fr; gap: clamp(40px, 8vw, 104px); align-items: start; }
  .evidence-copy { display: grid; gap: 19px; }
  .evidence-copy p { color: var(--muted); font-size: 16.5px; line-height: 1.7; }
  .text-link { color: var(--steel); font-size: 15px; font-weight: 600; margin-top: 4px; }
  .text-link:hover { color: var(--ink); }
  .text-link span { display: inline-block; transition: transform .18s ease; }
  .text-link:hover span { transform: translateX(4px); }

  .offer-sequence { display: grid; grid-template-columns: .85fr 1.12fr .9fr; gap: 0; margin-top: 48px; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
  .offer { display: flex; flex-direction: column; min-height: 300px; padding: 30px 28px; }
  .offer + .offer { border-left: 1px solid var(--line); }
  .offer-label { color: var(--steel); font-size: 11.5px; font-weight: 600; letter-spacing: .16em; text-transform: uppercase; }
  .offer h3 { margin-top: 16px; font-size: 21px; line-height: 1.16; letter-spacing: -0.02em; }
  .offer > p:not(.offer-label) { margin-top: 14px; color: var(--muted); font-size: 14.5px; line-height: 1.62; }
  .offer strong { display: block; margin-top: auto; padding-top: 24px; color: var(--ink); font-family: var(--font-serif); font-size: 26px; line-height: 1.15; }
  .offer small { margin-top: 8px; color: var(--muted); font-size: 12.5px; line-height: 1.45; }
  .report-offer { background: var(--surface); box-shadow: inset 0 1px 0 rgba(255,255,255,.05); }
  .report-offer strong { color: var(--steel); font-size: 32px; }
  .payment-note { max-width: 72ch; margin-top: 28px; color: var(--muted); font-size: 15px; line-height: 1.7; }
  .payment-note p + p { margin-top: 14px; }
  .payment-note b { color: var(--ink); font-weight: 600; }

  .seo-bridge { max-width: 1100px; }
  .seo-bridge-top { display: grid; grid-template-columns: minmax(250px, .72fr) minmax(440px, 1.28fr); gap: clamp(32px, 5vw, 72px); align-items: center; }
  .seo-bridge .sec-title { max-width: none; }
  .bridge-answer { max-width: 20ch; margin-top: 24px; color: var(--ink); font-family: var(--font-serif); font-size: clamp(18px, 2.35vw, 30px); font-style: italic; line-height: 1.14; }
  .search-trend-figure { margin: 0; }
  .search-trend-figure img { display: block; width: 100%; height: auto; border: 1px solid rgba(242,240,235,.2); border-radius: 12px; background: #f7f8fb; }
  .search-trend-figure figcaption { margin-top: 9px; color: var(--muted); font-size: 11.5px; line-height: 1.4; }
  .bridge-points { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; margin-top: 42px; border-top: 1px solid rgba(242,240,235,.18); border-bottom: 1px solid rgba(242,240,235,.18); }
  .bridge-points p { padding: 20px 0; color: var(--silver); font-size: 15px; line-height: 1.6; }
  .bridge-points p + p { border-left: 1px solid rgba(242,240,235,.18); padding-left: 22px; }
  .bridge-points b { display: block; margin-bottom: 7px; color: var(--steel); font-size: 11.5px; letter-spacing: .16em; text-transform: uppercase; }
  .bridge-close { max-width: 60ch; margin-top: 22px; color: var(--muted); font-size: 15px; line-height: 1.65; }
  .local-layout { display: grid; grid-template-columns: .9fr 1.1fr; gap: clamp(42px, 9vw, 118px); align-items: start; }
  .local-layout > div:last-child { display: grid; gap: 17px; color: var(--muted); font-size: 16.5px; line-height: 1.7; }

  .faq-wrap { max-width: 900px; }
  .visibility-check { padding-bottom: 100px; }
  .visibility-heading { max-width: 680px; text-align: center; margin: 0 auto; }
  .visibility-heading .sec-sub { margin-left: auto; margin-right: auto; }
  .visibility-form-wrap { max-width: 680px; margin: 38px auto 0; }
  .free-boundary { margin-bottom: 14px; padding: 13px 16px; border: 1px solid var(--line-strong); border-radius: 10px; background: rgba(242,240,235,.06); color: var(--muted); text-align: center; font-size: 14px; }
  .free-boundary b { color: var(--ink); }

  @media (max-width: 900px) {
    .evidence-layout, .local-layout { grid-template-columns: 1fr; gap: 34px; }
    .seo-audience-intro { grid-template-columns: minmax(0, .9fr) minmax(280px, 1.1fr); gap: 32px; }
    .seo-bridge-top { grid-template-columns: 1fr; gap: 32px; }
    .search-trend-figure { max-width: 720px; }
    .offer-sequence { grid-template-columns: 1fr; }
    .offer { min-height: 0; padding: 26px 0; }
    .offer + .offer { border-left: 0; border-top: 1px solid var(--line); }
    .report-offer { margin: 0 -24px; padding-left: 24px; padding-right: 24px; }
    .offer strong { margin-top: 22px; padding-top: 0; }
  }
  @media (max-width: 640px) {
    .seo-hero { padding-top: 68px; }
    .seo-hero-line { font-size: 22px; }
    .seo-definitions { grid-template-columns: 1fr; gap: 14px; text-align: left; }
    .seo-audience-intro { grid-template-columns: 1fr; gap: 28px; }
    .audience-list { margin-top: 36px; }
    .audience-list li { grid-template-columns: 48px 1fr; gap: 10px; padding: 19px 0; }
    .audience-list li > div { grid-column: 2; display: block; }
    .audience-list p { margin-top: 6px; font-size: 15px; }
    .coverage-list { margin-top: 32px; }
    .coverage-list article { grid-template-columns: 1fr; gap: 8px; padding: 20px 0; }
    .dashboard-figure { margin-top: 36px; }
    .visibility-system { grid-template-columns: 1fr; gap: 28px; margin-top: 36px; }
    .tier-seo, .tier-aeo { margin-top: 0; }
    .visibility-tier h3 { font-size: 26px; }
    .identity-thread { grid-column: auto; margin-top: 0; }
    .seo-bridge .sec-title { max-width: none; }
    .bridge-points { grid-template-columns: 1fr; gap: 0; margin-top: 32px; }
    .bridge-points p { padding: 17px 0; }
    .bridge-points p + p { border-top: 1px solid rgba(242,240,235,.18); border-left: 0; padding-left: 0; }
    .evidence-copy p, .local-layout > div:last-child { font-size: 16px; }
    .visibility-check { padding-bottom: 78px; }
  }
  @media (max-width: 375px) {
    .seo-definitions { font-size: 14px; }
    .offer h3 { font-size: 20px; }
    .free-boundary { font-size: 13px; }
  }

  /* ============ AI automation page ============ */
  .auto-hero h1 { max-width: none; }
  .auto-hero-sub {
    max-width: 54ch; margin: -8px auto 30px; color: var(--muted);
    font-size: 16.5px; line-height: 1.65;
  }
  #menu .auto-menu-intro { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: clamp(36px, 6vw, 86px); align-items: center; }
  #menu .dashboard-figure { max-width: none; margin: 0; justify-self: stretch; }
  #menu .dashboard-figure > img { display: block; width: 100%; height: auto; }
  #menu .dashboard-figure figcaption { margin-top: 11px; text-align: left; font-size: 12.5px; }
  .coverage-intro { max-width: 60ch; margin: 32px 0 -16px; color: var(--muted); font-size: 15.5px; line-height: 1.6; }
  .business-system-layout { display: grid; grid-template-columns: minmax(0, 1fr) minmax(320px, 1fr); gap: clamp(40px, 6vw, 84px); align-items: center; max-width: 1032px; margin: 38px auto 0; }
  .business-system.centered-section .business-system-copy .seo-section-heading { max-width: none; margin: 0 0 26px; text-align: left; }
  .business-system.centered-section .business-system-copy .sec-title { margin: 0; text-align: left; }
  .business-system .center-prose { max-width: none; margin: 0; }
  .business-os-figure { margin: 0; }
  .business-os-figure img { display: block; width: 100%; height: auto; }

  .ownership-layout {
    display: grid; grid-template-columns: minmax(0, 1fr) minmax(280px, .82fr);
    gap: clamp(44px, 8vw, 112px); align-items: center; max-width: 1032px; margin: 0 auto;
  }
  .ownership-copy .seo-section-heading { max-width: none; margin: 0 0 26px; text-align: left; }
  .ownership-copy .sec-title { margin: 0; text-align: left; }
  .ownership-copy .center-prose { max-width: 60ch; margin: 0; }
  .ownership-rail {
    position: relative; max-width: 360px; width: 100%; justify-self: end;
    align-self: stretch; display: grid; align-content: center;
    margin: 0; padding: 6px 0; list-style: none;
  }
  .ownership-rail li {
    position: relative; padding: 0 0 30px 34px;
  }
  .ownership-rail li:last-child { padding-bottom: 0; }
  .ownership-rail li::before {
    content: ""; position: absolute; left: 2px; top: 4px; z-index: 1;
    width: 12px; height: 12px; border: 2px solid var(--steel); border-radius: 50%;
    background: var(--ground);
  }
  .ownership-rail h3 { margin: 0; color: var(--ink); font-size: 20px; line-height: 1.2; letter-spacing: -0.015em; }
  .ownership-rail p { max-width: 30ch; margin-top: 8px; color: var(--muted); font-size: 15px; line-height: 1.6; }
  @media (max-width: 900px) {
    .ownership-layout { grid-template-columns: 1fr; gap: 38px; }
    .ownership-rail { max-width: 680px; justify-self: start; }
  }

  /* centered-composition sections: headings, sub, prose all centered */
  .centered-section .seo-section-heading,
  .centered-section .sec-title,
  .centered-section .sec-sub { margin-left: auto; margin-right: auto; text-align: center; }
  /* prose sits in a centred column but reads left-aligned: centred rag has no
     left edge for the eye to return to, which is what made these bands slab. */
  .center-prose { max-width: 60ch; margin: 36px auto 0; text-align: left; }
  .center-prose p { color: var(--muted); font-size: 17px; line-height: 1.7; text-wrap: pretty; }
  .center-prose p + p { margin-top: 18px; }
  .center-prose .text-link { display: inline-block; margin-top: 22px; }
  .band.blue .center-prose p { color: var(--silver); }
  .band.blue .seo-definitions { border-color: rgba(242,240,235,0.18); }
  .band.blue .seo-definitions p { color: var(--silver); }
  #menu .seo-definitions { margin-top: 44px; }

  /* Band rhythm: widen the gap before pricing so the argument reads as a group
     that ends, rather than running straight into the offer ladder. */
  .auto-consult { padding-bottom: clamp(96px, 9vw, 118px); }

  /* mock: where the load lands when it gets busy. Same bones as the index
     service mocks (.mvis), sized to stand alone instead of inside a card, and
     aligned to the prose measure above it. Amber marks the one at the limit;
     the empty track is the work that never runs at all. */
  .mload { max-width: 60ch; margin: 34px auto 0; padding: 16px 18px; }
  .mload .cap {
    display: flex; align-items: baseline; justify-content: space-between; gap: 10px;
    font-size: 12px; color: var(--muted); margin-bottom: 13px;
  }
  .mload .cap em { font-style: normal; color: var(--steel); font-weight: 600; letter-spacing: .04em; }
  .mload .row { display: flex; align-items: center; gap: 12px; padding: 5px 0; font-size: 12.5px; color: var(--muted); }
  .mload .lbl { flex: none; width: 78px; }
  .mload .bar { flex: 1; height: 8px; border-radius: 5px; background: var(--surface-2); overflow: hidden; }
  .mload .bar i { display: block; height: 100%; border-radius: 5px; background: linear-gradient(90deg, var(--steel-deep), var(--steel-strong)); }
  .mload .note { flex: none; width: 74px; text-align: right; font-size: 11.5px; }
  .mload .at-limit .bar i { background: linear-gradient(90deg, #b8791f, var(--am-dark)); }
  .mload .at-limit .lbl, .mload .at-limit .note { color: var(--am-dark); }
  /* width lives on the wrapper so 60ch resolves against the inherited size and
     matches .center-prose; the small type goes on the child. */
  .mload-note { max-width: 60ch; margin: 16px auto 0; }
  .mload-note p { color: var(--muted); font-size: 14px; line-height: 1.6; }

  /* trailing note, set apart from the argument above it. Serif italic because
     Figtree ships no italic here and would be synthesised into an oblique. */
  .center-prose .prose-note {
    margin-top: 28px; font-family: var(--font-serif); font-style: italic;
    font-size: 16.5px; line-height: 1.62; color: var(--muted);
  }

  /* Lead-gen timeline. SVG is decorative; .lead-steps carries the content for
     screen readers, and becomes the visible version on small screens. */
  .lead-timeline { --tl-rule: rgba(242,240,235,.26); --tl-tick: rgba(242,240,235,.36); max-width: 940px; margin: 44px auto 0; }
  .lead-timeline svg { display: block; width: 100%; height: auto; font-family: var(--font-sans); }
  .lead-timeline figcaption {
    max-width: 60ch; margin: 20px auto 0; color: var(--muted);
    font-size: 14px; line-height: 1.6; text-align: center;
  }
  .lead-steps {
    position: absolute; width: 1px; height: 1px; margin: -1px; padding: 0;
    overflow: hidden; clip-path: inset(50%); white-space: nowrap;
  }

  .guard-line {
    max-width: 62ch; margin: 28px auto 0; padding: 16px 18px;
    border: 1px solid var(--line-strong); border-radius: 10px;
    background: rgba(242,240,235,.06); color: var(--muted);
    font-size: 15.5px; line-height: 1.65; text-align: left;
  }
  .guard-line b { color: var(--ink); font-weight: 600; }
  .leads-close { max-width: 62ch; margin: 24px auto 0; color: var(--muted); font-size: 16.5px; line-height: 1.7; text-align: center; }

  .stats-wrap { max-width: 860px; margin: 46px 0 0; }
  .stats-table { width: 100%; border-collapse: collapse; }
  .stats-table th[scope="col"] {
    padding: 0 14px 14px 0; color: var(--steel); text-align: left;
    font-size: 11.5px; font-weight: 600; letter-spacing: .16em; text-transform: uppercase;
  }
  .stats-table tbody tr { border-top: 1px solid var(--line); }
  .stats-table tbody tr:last-child { border-bottom: 1px solid var(--line); }
  .stats-table th[scope="row"] {
    padding: 17px 14px 17px 0; color: var(--ink);
    font-size: 15.5px; font-weight: 600; text-align: left;
  }
  .stats-table td {
    padding: 17px 14px 17px 0; color: var(--muted);
    font-family: var(--font-serif); font-size: 21px; font-variant-numeric: tabular-nums;
  }
  .stats-table td.mine { color: var(--em-dark); }
  .stats-table td.strong { font-size: 24px; font-weight: 500; }
  .stats-cite { max-width: 74ch; margin: 16px 0 0; color: var(--muted); font-size: 13px; line-height: 1.55; text-align: left; }
  .stats-cite a { color: var(--steel); text-underline-offset: 3px; }
  .stats-cite a:hover { color: var(--ink); }
  .stats-body { max-width: 62ch; margin-top: 28px; color: var(--muted); font-size: 16.5px; line-height: 1.7; }

  @media (max-width: 640px) {
    #menu .auto-menu-intro { grid-template-columns: 1fr; gap: 30px; }
    #menu .dashboard-figure { max-width: 440px; justify-self: start; }
    .coverage-intro { margin: 28px 0 -8px; font-size: 15px; }
    .business-system-layout { grid-template-columns: 1fr; gap: 30px; margin-top: 30px; }
    .mload { padding: 14px 14px; }
    .mload .lbl { width: 68px; }
    .mload .note { width: 62px; font-size: 11px; }
    .mload .row { gap: 9px; font-size: 12px; }
    /* the wide timeline is illegible at phone widths; the list replaces it */
    .lead-timeline svg { display: none; }
    .lead-timeline { margin-top: 30px; }
    .lead-steps {
      position: static; width: auto; height: auto; margin: 0; overflow: visible;
      clip-path: none; white-space: normal;
      list-style: none; border-top: 1px solid var(--line-strong);
    }
    .lead-steps li {
      padding: 14px 0; border-bottom: 1px solid var(--line-strong);
      color: var(--muted); font-size: 16px; line-height: 1.55;
    }
    .lead-steps li b { color: var(--steel); font-weight: 600; }
    .center-prose p, .leads-close { font-size: 16px; }
    .stats-body { font-size: 16px; }
    .stats-wrap { margin-top: 34px; }
    .stats-table td { font-size: 18px; padding: 14px 10px 14px 0; }
    .stats-table td.strong { font-size: 20px; }
    .stats-table th[scope="col"], .stats-table th[scope="row"] { padding-right: 10px; }
  }

  /* ============ AI training page ============ */
  /* adoption stat tiles — three numbers, hairline grid, Spectral numerals */
  .stat-tiles { display: grid; grid-template-columns: repeat(3, 1fr); margin-top: 46px; border-top: 1px solid var(--line); }
  .stat-tiles > div { padding: 26px 26px 26px 0; border-bottom: 1px solid var(--line); }
  .stat-tiles > div + div { border-left: 1px solid var(--line); padding-left: 26px; }
  .stat-tiles dt { font-family: var(--font-serif); font-weight: 400; font-size: clamp(38px, 4.6vw, 54px); line-height: 1; letter-spacing: -.03em; color: var(--steel); font-variant-numeric: tabular-nums; }
  .stat-tiles dd { margin: 12px 0 0; color: var(--muted); font-size: 14.5px; line-height: 1.55; max-width: 26ch; }
  .stat-cite { max-width: 74ch; margin: 26px 0 0; color: var(--muted); font-size: 12.5px; line-height: 1.55; }
  .stat-cite a { color: var(--steel); text-underline-offset: 3px; }
  .stat-cite a:hover { color: var(--ink); }
  .stat-close { max-width: 60ch; margin: 30px 0 0; color: var(--muted); font-size: 17px; line-height: 1.7; }

  /* the coach — heading, blue-italic answer, prose left; framed photo right */
  .ask-grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(280px, 1fr); gap: clamp(40px, 6vw, 84px); align-items: center; }
  .ask-copy .ask-answer { margin: 18px 0 24px; font-family: var(--font-serif); font-style: italic; font-size: clamp(20px, 2.4vw, 27px); line-height: 1.3; color: var(--steel); }
  .ask-copy .sec-title { max-width: 15ch; }
  .desktop-break { display: none; }
  .ask-copy p { color: var(--muted); font-size: 17px; line-height: 1.7; }
  .ask-copy p + p { margin-top: 18px; }
  .ask-grid .audience-figure { margin: 0; }

  /* conversational-AI mock — original interface, not a product replica */
  .assistant-mock { overflow: hidden; border: 1px solid rgba(242,240,235,.22); border-radius: 14px; background: #171717; box-shadow: 0 28px 58px -32px rgba(0,0,0,.85), inset 0 1px 0 rgba(255,255,255,.05); }
  .assistant-mock-bar { display: flex; align-items: center; gap: 10px; min-height: 46px; padding: 0 16px; border-bottom: 1px solid rgba(242,240,235,.12); color: var(--ink); font-size: 13px; font-weight: 600; }
  .assistant-dots { display: inline-flex; gap: 5px; }
  .assistant-dots i { display: block; width: 8px; height: 8px; border-radius: 50%; background: rgba(242,240,235,.32); }
  .assistant-dots i:first-child { background: #ff5f57; }
  .assistant-dots i:nth-child(2) { background: #febc2e; }
  .assistant-dots i:last-child { background: #28c840; }
  .assistant-status { margin-left: auto; color: var(--muted); font-size: 11px; font-weight: 500; }
  .assistant-thread { display: grid; gap: 18px; padding: clamp(22px, 4vw, 34px); }
  .assistant-prompt, .assistant-reply { width: fit-content; max-width: 88%; margin: 0; padding: 10px 13px; border-radius: 12px; font-size: 14px; line-height: 1.45; }
  .assistant-prompt { justify-self: end; background: rgba(127,168,236,.17); color: var(--ink); border: 1px solid rgba(127,168,236,.22); }
  .assistant-answer { display: grid; grid-template-columns: 24px 1fr; gap: 10px; align-items: start; }
  .assistant-avatar { display: grid; place-items: center; width: 24px; height: 24px; border-radius: 7px; background: var(--steel-deep); color: #fff; font-size: 9px; font-weight: 700; }
  .assistant-answer p { margin: 2px 0 0; color: var(--muted); font-size: 14px; line-height: 1.6; }
  .assistant-warning { display: grid; grid-template-columns: 22px 1fr; gap: 10px; padding: 12px; border: 1px solid rgba(255,95,87,.5); border-radius: 10px; background: rgba(255,95,87,.09); }
  .assistant-warning > span { display: grid; place-items: center; width: 22px; height: 22px; border-radius: 50%; background: #ff5f57; color: #1d1110; font-size: 13px; font-weight: 800; }
  .assistant-warning b { display: block; color: var(--ink); font-size: 13px; line-height: 1.35; }
  .assistant-warning p { margin: 3px 0 0; color: var(--muted); font-size: 12.5px; line-height: 1.5; }
  .assistant-reply { background: rgba(242,240,235,.08); color: var(--ink); }
  .assistant-compose { display: flex; align-items: center; gap: 10px; margin: 0 18px 18px; min-height: 42px; padding-left: 13px; border: 1px solid rgba(242,240,235,.16); border-radius: 10px; color: rgba(199,196,189,.62); font-size: 13px; }
  .assistant-compose b { display: grid; place-items: center; width: 26px; height: 26px; margin-left: auto; margin-right: 7px; border-radius: 7px; background: var(--steel-strong); color: #fff; font-size: 16px; line-height: 1; }
  @media (min-width: 901px) {
    .desktop-break { display: block; }
    .ask-copy .sec-title#ask-title { max-width: none; }
    .private-session-grid { grid-template-columns: minmax(0, 1.2fr) minmax(300px, .8fr); gap: clamp(40px, 4vw, 60px); }
    .who-ledger { align-self: center; }
  }

  /* two ways — coaching and workshop, split by a hairline */
  .two-ways { display: grid; grid-template-columns: 1fr 1fr; margin-top: 48px; border-top: 1px solid var(--line); }
  .way { padding: 30px 0 6px; }
  .way:first-child { padding-right: clamp(26px, 4vw, 52px); }
  .way:last-child { border-left: 1px solid var(--line); padding-left: clamp(26px, 4vw, 52px); }
  .way h3 { font-size: 22px; letter-spacing: -.01em; margin: 6px 0 12px; }
  .way p { color: var(--muted); font-size: 16px; line-height: 1.7; max-width: 52ch; }

  /* designer story — three beats reading left to right as a sequence */
  .story-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(26px, 4vw, 46px); margin-top: 44px; border-top: 1px solid var(--line); padding-top: 28px; }
  .story-beat span { display: block; font-family: var(--font-serif); font-size: 34px; line-height: 1; color: var(--steel); margin-bottom: 14px; }
  .story-beat p { color: var(--muted); font-size: 16px; line-height: 1.65; }
  .story-close { margin: 76px auto 0; text-align: center; font-family: var(--font-serif); font-style: italic; font-size: 18px; line-height: 1.55; color: var(--silver); white-space: nowrap; }

  /* who you're learning from — prose left, credential ledger right (blue band) */
  .who-split { display: grid; grid-template-columns: minmax(0, 1.15fr) minmax(280px, .85fr); gap: clamp(40px, 6vw, 84px); align-items: start; }
  .who-copy .sec-title { max-width: 15ch; }
  .who-copy p { color: var(--silver); font-size: 16.5px; line-height: 1.7; max-width: 56ch; }
  .who-copy p + p { margin-top: 16px; }
  .who-ledger { border-top: 1px solid rgba(242,240,235,.22); }
  .who-ledger > div { padding: 14px 0; border-bottom: 1px solid rgba(242,240,235,.22); }
  .who-ledger strong { display: block; font-size: 15.5px; font-weight: 600; }
  .who-ledger span { display: block; color: var(--muted); font-size: 13.5px; line-height: 1.45; margin-top: 3px; }

  /* two offers side by side (concierge + workshop) rather than the three-up
     .offer-sequence; collapses to one column on the same breakpoint as the base. */
  .offer-sequence.two { grid-template-columns: 1fr 1fr; }
  @media (max-width: 900px) { .offer-sequence.two { grid-template-columns: 1fr; } }

  /* closing CTAs sit centered under a centered heading */
  .close-cta-center { justify-content: center; margin-top: 30px; }

  @media (max-width: 900px) {
    .ask-grid, .two-ways, .who-split { grid-template-columns: 1fr; }
    .ask-grid .audience-figure { max-width: 520px; }
    .two-ways .way:first-child { padding-right: 0; }
    .two-ways .way:last-child { border-left: 0; padding-left: 0; border-top: 1px solid var(--line); }
    .two-ways .way { padding-top: 26px; }
    .story-grid { grid-template-columns: 1fr; }
    .story-close { margin-top: 44px; white-space: normal; max-width: 40ch; }
    .stat-tiles { grid-template-columns: 1fr; }
    .stat-tiles > div { padding: 22px 0; }
    .stat-tiles > div + div { border-left: 0; padding-left: 0; border-top: 1px solid var(--line); }
  }